Data After Dark was created to address the longstanding information gap in measuring and monitoring the night-time economy. The challenge arose from a lack of affordable, reliable, accessible, and frequently updated data on night-time activities at local and state levels. Existing data sources are often fragmented and costly, creating significant barriers to obtaining comprehensive insights into after-dark activities. This information gap has historically hindered informed decision-making, leaving policy makers and stakeholders without a full understanding of the economic impact of night-time activities and a consistent measurement of changes over time.
Data After Dark addresses this challenge by providing a central digital platform that integrates a wide range of data that are critical to assess the performance of the night-time economy across NSW. It has developed a set of dashboards, providing invaluable real-time insights, including consumer spending, people movement, public transport usage, businesses, and safety at night. The project has developed a set of standardised metrics to measure the health of the night-time economy, empowering users to make informed decisions, fostering vibrant, safe, and thriving night-time economies. Policy makers, including NSW Government agencies and participating local councils, gain direct access to the dashboards. Quarterly reports with high-level insights, key trends, and in-depth analysis on special topics, are published each quarter to benefit broader communities.
Immediate and medium-term benefits include:
Long-term benefits include:
This project has involved partnership and engagement with the following stakeholders:
DCITHS – 24-hour Economy
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